MTV Safeword is a reality gameshow competition that features two celebrity best friends who battle each other with a series of daring challenges. In partnership with Digital Flodur, we aided in the design and development of several screens content, including the celebrity introductions and the game announcements. Each backdrop was consciously designed to achieve visual balance for every camera shot and angle. Celebrities featured in the show’s premiering first season include Kevin Hart, Ludacris, Nelly, Kelly Rowland and more.