Buzzfeed Eko KidHQ
ROLE : UI / UX DESIGN
CLIENT : BUZZFEED EKO / WALMART
PLATFORM : WEB
RELEASED : OCTOBER 2019
Buzzfeed Eko presents KidHQ, an interactive online shopping experience built for kids and parents alike. Leading up to the 2019 Christmas season, Buzzfeed Eko partnered with Walmart to release a click-through e-commerce experience for children to create their own wishlist for Santa. Visitors become toy testers, exploring and playing with each toy through countless of interactive actions, making each visit a limitless, fun-filled adventure. The Motion Arsenal worked with Digital Domain to design the user interface for KidHQ, including over 100 individual icons and buttons. We also developed and animated screen transitions and the Toy Report as part of the user flow.