MTV VMA Weekend 2017

FORMAT : SCREEN GRAPHICS

ROLE : DESIGN & ANIMATION

CLIENT : MTV​

LOCATION : LOS ANGELES, CA

RELEASED : SEPTEMBER 2017

For MTV’s VMA Weekend 2017, we worked with Digital Flodur to create over 20 different animated loops for performances spanning the three night event. The visuals were projected onto 16 split LED screens adorning the stage and walls of the Avalon Theater in Hollywood, California. The screens content was handpicked and designed for each individual song, emulating the musicality and mood of performances by Noah Cyrus, DNCE, Why Don’t We, Ocean Park City, Echosmith, Kacy Hill, The Bleachers and more. The performances aired live on MTV and garnered up to 1.5 million views online.

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© 2020 by The Motion Arsenal Studio, Inc. All rights reserved.

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