This year’s Miss America competition marked a revolutionary turning point for the long-standing annual event, with the complete rebrand of Miss America 2.0. Working with Digital Flodur, we were excited to be a part of the revamped designs, promoting female empowerment and the unique individuality of the modern woman. From the initial concepts to the final animated graphics, The Motion Arsenal incorporated bold angular motifs and minimalistic line designs with the trademark touch of glamour to the opening title sequence and broadcast graphics package. We also created 4 screens looks that were projected onto the stage LEDs throughout the night. The open ended shapes parallel the unbounded limits of a woman’s ability, while the diagonal slices signify the stitching of a new narrative for future competitions to come.