JLO Let's Get Loud

Voting Rally for Hillary Clinton

FORMAT : SCREEN GRAPHICS

ROLE : CONCEPT DESIGN & ANIMATION

CLIENT : JENNIFER LOPEZ

LOCATION : MIAMI, FLORIDA

RELEASED : OCTOBER 2016

For the 2017 presidential elections, Hillary Clinton joined Jennifer Lopez and Marc Anthony at the Bayfront Amphitheatre in downtown Miami, Florida, to encourage voters to take action and “get loud” in their voting decisions. The Motion Arsenal worked with Jennifer Lopez to create a stunning visual display of original screens graphics projected during her Let’s Get Loud performance. The animated graphics featured patriotic colours and empowering key words projected into over 12 overlapping LED screens of varying sizes, while the designs were intricately composed against the complex projection structure. Each word was animated to the musical hits of her iconic “Let’s Get Loud” song, providing a dynamic visual display of colours and word play. The graphics were also featured during Hillary Clinton’s stage introduction, setting the stage for her regal entrance. 

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© 2020 by The Motion Arsenal Studio, Inc. All rights reserved.

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