JLO It's My Party

World Tour 2020

FORMAT : SCREEN GRAPHICS / TOUR VISUALS

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ROLE : CONCEPT DESIGN & ANIMATION

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CLIENT : JENNIFER LOPEZ

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LOCATION : NORTH AMERICA, AFRICA, ASIA, EUROPE

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RELEASED : SUMMER 2019

We were honored to partner with Jennifer Lopez again to create custom animated backdrops for her latest worldwide tour. Using a combination of 2D and 3D techniques, we designed multiple animated loops for three of her classic hits —  Hold It Don’t Drop It, Superbad and Ain’t Your Mama. The songs were meticulously animated to the beats of each note across the three sections — verse, chorus and bridge. The designs embodied JLO’s signature style of luxury glam and edgy funk. The graphics we created were projected on stages across the world, from Israel to Egypt.