JLO It's My Party
World Tour 2020
FORMAT : SCREEN GRAPHICS / TOUR VISUALS
ROLE : CONCEPT DESIGN & ANIMATION
CLIENT : JENNIFER LOPEZ
LOCATION : NORTH AMERICA, AFRICA, ASIA, EUROPE
RELEASED : SUMMER 2019
We were honored to partner with Jennifer Lopez again to create custom animated backdrops for her latest worldwide tour. Using a combination of 2D and 3D techniques, we designed multiple animated loops for three of her classic hits — Hold It Don’t Drop It, Superbad and Ain’t Your Mama. The songs were meticulously animated to the beats of each note across the three sections — verse, chorus and bridge. The designs embodied JLO’s signature style of luxury glam and edgy funk. The graphics we created were projected on stages across the world, from Israel to Egypt.