JLO It's My Party

World Tour 2020

FORMAT : SCREEN GRAPHICS / TOUR VISUALS

ROLE : CONCEPT DESIGN & ANIMATION

CLIENT : JENNIFER LOPEZ

LOCATION : NORTH AMERICA, AFRICA, ASIA, EUROPE

RELEASED : SUMMER 2019

We were honored to partner with Jennifer Lopez again to create custom animated backdrops for her latest worldwide tour. Using a combination of 2D and 3D techniques, we designed multiple animated loops for three of her classic hits —  Hold It Don’t Drop It, Superbad and Ain’t Your Mama. The songs were meticulously animated to the beats of each note across the three sections — verse, chorus and bridge. The designs embodied JLO’s signature style of luxury glam and edgy funk. The graphics we created were projected on stages across the world, from Israel to Egypt. 

TMA_FullTypeLogo_W_v01-01.png