The Long Goodbye World Tour
FORMAT : LED SCREEN PROJECTION
ROLE : CONCEPT & STORYBOARD DESIGN / DESIGN & ANIMATION
CLIENT : DEEP PURPLE
LOCATION : NORTH AMERICA, SOUTH AMERICA, EUROPE, ASIA
RELEASED : SUMMER 2017
In partnership with Digital Flodur, the Motion Arsenal worked on the creation of visual projections for Deep Purple's final worldwide tour. With over 35 countries and 160 shows, the iconic band promised a magnificent experience for thousands of fans in sold out arenas from Romania to Rio de Janeiro. We handcrafted over 15 animated loops for six of their most popular hits, including Strange Kind of Woman, Hush, Highway Star, Perfect Strangers, Lazy, Space Truckin’ and the widespread classic, 'Smoke on the Water'. The explosive visuals were tailored to the lyrical narrative of each song, accompanying the hypnotic melodies that have transcended rock history.