American Crew Runway
FORMAT : PROJECTION MAPPING / SCREEN GRAPHICS
ROLE : CONCEPT DESIGN & ANIMATION
CLIENT : AMERICAN CREW
LOCATION : BARCELONA, SPAIN
RELEASED : MAY 2018
With over 4000 international attendees from more than 70 countries globally, the Stylemasters International Awards were hosted by Revlon Professionals in Barcelona, Spain, and featured a runway show by American Crew. Partnering with Digital Flodur, we conceptually designed and created animations for two runway looks - a modern cityscape noir editorial and an urban skater grunge design. The animations were timed to the runway tracks and reflected the thematic hair stylings of the models. The visuals were projection-mapped onto the runway and against the 270° automated scrim curtains surrounding the catwalk.